Playtomic Alternative in Turkey: 2026 Cost Comparison

Turkish padel clubs looking for a Playtomic alternative usually arrive with the same three complaints: EUR billing, no white-label, and no local payment support. This post looks at those three problems with data and at what a local alternative should offer.

This comparison comes from the club side: what a padel club management software has to get right for a Turkish club — TRY invoicing, iyzico and EFT collection, white-label branding and a real migration path.

Let us start with a fair look at the competitor. Playtomic is the world's largest padel platform: 4.7 million players, 6,000+ clubs, 66 countries. The company reported €29M net revenue as of September 2025, growing 38% year over year. The network effect is real: as the player market grows, the platform becomes more valuable to clubs. That strength is also a dependency for the club.

Turkey sits at the center of this comparison: roughly 350 courts in 2024 growing 40% a year, the federation formally absorbing padel in February 2025, and the first national championship running in Istanbul on 10-13 August 2026. In a growing market, the tool you choose shapes how fast you grow — the wrong tool becomes a drag on growth.

On cost: subscriptions range from €24/month (Standard) to €274/month (Master). Invoicing is in EUR. For a club earning in TRY, currency risk matters as much as the invoice itself: when the rate rises, software costs rise with it. US-based CourtReserve paints a similar picture: $159-549/month plus roughly $499 setup for its mobile add-on.

CourtON takes the opposite approach: there is no subscription. The software is free and unlimited (locations, courts, users, bookings), and revenue comes only from commission on bookings that arrive through CourtON — the rate is written in your contract and varies by club. No commission is due on bookings your staff enter in the panel or on 'pay at the venue' bookings. And the invoice is in TRY, so there is no currency risk.

White-label does not exist on the big platforms: the club appears under the platform's brand in the player app. Players remember the platform, not the club. For clubs investing in their own brand, that is a long-term loss — player loyalty flows to the platform, not to the club.

Local needs are unmet too: iyzico and EFT payments in TRY, Turkish-language support, and workflows that fit Turkish club operations (court time, doubles, tournaments). Local market dynamics sit at the bottom of a global product's priority list.

A real alternative for a Turkish club should offer:

• TRY billing — no currency risk
• Card + EFT payments — iyzico integration
• White-label — your brand, domain, app
• Turkish support
• Multi-location in one system — no per-location fee
• A transparent model — no subscription, commission only on bookings the platform brings

CourtON was built for this gap: no subscription fee, free and unlimited software, TRY billing, iyzico + EFT, unlimited locations and brand-first operations. Revenue comes only from commission on bookings that arrive through CourtON, at the rate written in your contract. With the first national championship happening this month, the timing for a local, brand-first system is right.

The switch scenario: for a club moving from another system, the critical question is data. Existing members, booking history and subscriptions must migrate, and both systems should be able to run in parallel during the transition. A data-migration guarantee is the strongest argument that makes a switch decision easy.

The gap was clear: in Turkey the 'padel-specific + white-label + TRY billing + affordable' segment was empty. International players are expensive and unbranded; local tennis tools stay shallow on padel workflows. That gap is why CourtON exists.

When deciding, compare honestly: if access to a player marketplace is critical to you, Playtomic's network is a real argument; if your brand and local operations matter, a local white-label system makes more sense. You can even use both — many clubs run a local system as the core and a player marketplace as a showcase.

Frequently asked questions:

• Is switching from Playtomic hard? Member and booking data migrates; parallel operation is possible during the transition.
• Do I have to give up the player marketplace? No — both systems can run side by side; core operations run under your own brand.
• What does CourtON cost? There is no subscription fee — the software is free and unlimited. Revenue comes only from commission on bookings that arrive through CourtON, at the rate written in your contract.
• Is there a monthly fee? No; the software is free.

Start on the free plan and test the model against your own numbers: courton.club.